Social Media Marketing Guide for Beginners

Social Media Marketing is the process of gaining attention and website traffic through the social media marketing sites. During this process, usually creative content to attain the masses through publicity from the third-party trusted source must be created in order for visitors to share the content of these interest with others and develop a vicious chain that could make business cover and exceed the marketplace audience intended. Every online marketer needs to have an objective, a product, a service and a cause to market through the vast and overwhelming World Wide Web. If you already have those things defined in your thoughts, then congratulations! That could be probably the hardest section of entering into the social media marketing challenge, and to any extent further, every single effort will contribute to reach those goals efficiently and flawlessly and soon you put the feet on the SOCIAL MEDIA MARKETING Guru status.

The SOCIAL MEDIA MARKETING world is wide and much more extensive than ever. Luxury Travel Guides can be a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, so that it makes it the perfect vehicle to reach and target the right audience and achieve total success. The whole world won’t care about video games, for example, but only individuals that video games is section of their interests. In the event that you target male audience with ads of high heel shoes on sale, maybe some of them would go and buy a pair or 2 because of their wives, but some or 2 is not exactly the kind of impact you want to have. Therefore, you concentrate on certain group ages and certain other factors that cause some services, videos and news to go “viral”

First, we have to know the basic social media sites

Facebook
Holding a lot more than 900 million users, if you are already a Facebook user this might not be really not used to you, but there are many features worth mentioning. You can create a dedicated business page and interact directly, and free, together with your customers uploading free pictures, products and videos of the service you would like to provide or the product you are trying to sell. That way, you can build a data base of people which will share your posts with their friends and therefore create the constant chain. Most of these social media marketing sites have seamlessly mobile integration so people whether it is a portable PC, a desktop, tablet or cellular phone get always linked to media in a way that you should make the most of. People get on Facebook, in virtually any situation, while commuting, in the park, at home, at school, at work. Then you’re there, promoting your business for it to be displayed in the news feeds, and you would be there, constantly doing the mind trick game to the point that people will see something attractive and worth checking according to their interests. Many big corporations like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing exactly the same, and it works perfectly!

Blogs
Blogs are an easy way for folks to communicate in a semi-professional way when it comes to quality of content. Quality content is always the key to a good writing and therefore, an excellent blogging. There are numerous blogger CMS (content management service) where you could get yours up and running for free in under 5 minutes, many of these are Blogger, WordPress and essentially the most user friendly one, Tumblr. Among the tricks here’s knowing your audience, your market, who you’re targeting and what you need to accomplish with that. Now it has to do with some SEO or Search Engine Optimization knowledge, which is in other words, utilizing the right keywords to rank as high as possible in a search engine i.e. Google, Bing. It has to be related to your posts and at exactly the same time, you have to make sure you work with a keyword search tool to check on the competition and number of search this given keyword has. The cheapest the competition and highest amount of searches it gets in per month, the more convenient for you. If you were to advertise your website holding a service of technical support chat, you’ll have to make the keywords very specific so individuals who are searching for your service would find you first. It is, for example tech support team for Windows, then you’ll have to include specific words, as going a bit more straight to the point. Since the competition would be really high and Windows technical support is a wide content, you’ll focus and go further the specific services your product offers, therefore, adding additional keywords to go straight to the point would be the most successful way to do it and you also would rank higher in search engines and folks would find your product easily. From “Technical Support Chat” to “Technical Support Chat for Windows 7 and XP” you can see how we are narrowing the concept of the service you offer making it more specific, detailed and then competition of support for mobile operating systems, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left behind and those sites offering the services you are not linked to won’t steal your chances found for people that are merely searching for chat support for Windows 7 and XP. Once understood the keyword concept you can proceed and create content on a blog that would be easy to find on search engines by including the right tags.

Then we have the Social Media integration again in the blog space. There are lots of options to share the content of your blog. Many Content Manager Services like Tumblr have the social media marketing buttons to talk about and like or dislike. You need to look for the options to enable them (in the rare case they’re not enabled by default) so every post of yours could have the buttons for share on Tweeter, Google+, Facebook etc. and Reblog within the blogging network you’re affiliated to. With great quality and eye catching content you’re encouraging visitors to share your stories on other media sites like the ones mentioned above plus you sharing them and there you have outstanding chances to reach a wider audience.